Big city newspapers like the New York Times have been moving away from print. Views on the traditional homepage (loosely resembling the front page of a newspaper) have been decreasing, as editorial input on how to package and distribute this content remains crucial. The leak of The New York Times Innovation Report sheds light on this growing gap between digital and print media.

The dual function of the New York Times as an institution and a culturally relevant news brand in America makes the outcome of studies on its news reach in the digital age all the more relevant.“There are about 14.7 million articles in the Times’ archives dating back to 1851,” claims the report.

The New York Times needs to evolve if it wants to remain the cultural proprietor of journalism in America. The opportunity is there, they have but to seize it.