The Columbia Journalism Review and the Tow Center for Digital Journalism have teamed up on the blending of traditional and digital journalism. The most recent insights from the Tow Center have shed light on how social media has impacted the journalism sphere in terms of publishing and content.

A two-year study by the Tow Center called “Platforms and Publishers” illuminates how social media sites like Facebook and Twitter can impact the distribution and reach of a publisher’s work.

In a social media world, there are managers of social media for websites and publications. I believe that in the future these two separate worlds (social media and journalism) will become so blended that there will no longer be a separate requirement for social media skills and analytics. Journalists along with their publishers have become the masters of their own destiny on the internet.