Email newsletters are gaining popularity and validity in internet news. An article from the Nieman Lab claims that there has been “a renewed surge in interest in email by many media organizations.”
Curation plays a large role in an email newsletter published by a news organization. These articles are meant to be handpicked to serve an audience that is already somewhat informed on a subject. This can be handy with so much extra news out there on the web.
Email is also a dedicated audience, and one that is always sure to check in.
Newsletters also serve to build community around a particular topic. As email continues to advance and become increasingly sorted, what kinds of media newsletters will people subscribe to—maybe those that they already trust?