The Nieman Lab published an article about Google and Facebook defining the truth for social media users.

This raises the question, how do we know if something is fake or true on the internet?

We rely on the reputation of larger social media operations. Both Google and Facebook recently changed their policy and updated their algorithms to combat this wave of fake news stories.

These social media giants have been forced to do this, by the millions of internet users who now look to social media sites and search engines for the truth about things happening in the world.

Even Edward Snowden, famous NSA whistleblower living in asylum in Russia, said that “There seems to be no alternative to the larger services. Because of this network effect, because the first mover advantage. When you get a Google or a Facebook or Twitter in place, they never seem to leave.” He claimed that people rely too heavily on these social media platforms for news, over trusted news organizations.

Last night, Google announced it would not allow Google-served advertising on sites that “misrepresent, misstate, or conceal information,” –or at least in its SEO ratings.

So, when fake news articles appear as the top search result for a search requiring factual information, it is Google’s duty to bring the searcher the best results. And Google can accomplish this by only linking to verified sites.